“How long will my packaging take?” sounds like a simple question, but custom packaging is a process rather than an off-the-shelf purchase.
The timeline begins before full production. Artwork, dimensions, materials and samples may all need to be resolved first.
There is no single production time
A hang tag and a magnetic rigid box do not require the same production steps. A simple printed item may move faster than a structural box with speciality covering material and finishing.
Quantity, material availability and the production schedule also affect timing.
Stage 1: specification and artwork
Production becomes easier when the brief is complete. The supplier needs to understand the product, dimensions, quantity, colours, logo files, structure and finishing requirements.
Missing or changing information can extend this stage before physical production has even started.
Stage 2: material selection
Speciality papers, board, ribbon and other materials need to be available in the required colour and quantity. If a particular material must be sourced, that can affect the project timeline.
Stage 3: sampling
For custom packaging, a sample is an important checkpoint. It lets the client review the physical dimensions, construction, colour, branding and finish before the full run.
Sampling adds a stage, but it can save far more time and cost than discovering a major issue after full production.
Stage 4: approval
The production timeline should not be confused with the approval timeline. If a sample waits several days for feedback, the project has effectively paused.
Clear, consolidated feedback helps keep the process moving.
Stage 5: full production
Once the specification is approved, the full quantity can proceed. Structure complexity, number of components, finishing and quantity all influence how long this stage takes.
What commonly causes delays?
- late or incomplete artwork;
- changing dimensions after development has started;
- material substitutions or unavailable colours;
- multiple rounds of sample changes;
- complex finishing requirements;
- large or multi-component orders; and
- planning too close to a launch date.
How early should you order?
Work backwards from the date the packaging must be in your hands, not merely the date production should finish. Allow time for specification, sample approval, full production and delivery.
For launches, campaigns and events, earlier planning also gives you room to respond if something needs adjustment.
Best practice: treat packaging as part of your launch plan from the beginning, not as the final task after the product is ready.
Start your Luxsome project
If you are planning a packaging project, use our Packaging Builder or contact Luxsome with your product, quantity and target date so the project can be assessed properly.
Frequently asked questions
How long does custom packaging take to produce?
There is no single production time because timing depends on the packaging type, quantity, material availability, finishing, approvals and current production schedule.
Does sampling add time to a packaging project?
Yes, but sampling can prevent larger problems by allowing the physical specification to be reviewed before full production.
What can delay custom packaging?
Incomplete artwork, specification changes, material sourcing, delayed sample approval, complex finishing and unusually large quantities can all affect timing.
When should I order packaging for a launch?
Begin early enough to allow for design preparation, sampling, approval, production and delivery rather than planning only around the production run itself.
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